
Aurora Ledbetter
Fall 2024


Students Helping Students
We strive to increase the accessibility of health services while also providing
opportunities for aspiring medical students on campus, while using the resources provided to us through the campus.
​Market research is used to gather information about a company's target market, allowing businesses to understand customer needs, identify potential market gaps, analyze competition, and make informed decisions about product development, marketing strategies, and overall business direction
The executive summary provides a brief overview of the health care marketing project at large. Take a look at the executive summary button above to discover the main points of this project.
This section of the project provides context to the marketing plan with sections such as the rebranded mission statement and a situational analysis.
The heart of this project lies in the health care marketing plan. This section delves into recommended strategies, PR plans, a budget, and ends with an evaluation of the plan proposed.