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Background

Here, you'll find both the mission statement and a situational analysis of the subject of this marketing plan. Both artifacts frame the direction of this project, serving as useful background information to the final marketing plan. 

We will ensure the students on the IU Indianapolis campus have access to care that is affordable. We will also allow those studying in the clinical field to provide that care to gain more experience.  

Our organization will use resources provided through campus and use those resources to improve the health of the student body. There is much opportunity through all of the things we plan to do and offer. 

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